It's overwhelming. The number of steps and layers it takes to bring a vision to life and to create something so personal that you are going to share with the world. You have numerous options within the numerous stages, and it's inevitable you're going to feel so overwhelmed that you don't even know where to begin. You want to create something unique, beautiful, and of quality, but there are just so many things to take into consideration.
Like in most situations, you can seek support and help to take the stress off your shoulders and to ensure proper guidance through the entire process. That's where Royal Grey comes in. We help take your grander vision and boil it down to create something that is true to that vision and can excite your current and future customers.
Whether you're looking to create and launch a fragrance brand, a candle line, or anything scent-related, here are the general things to keep in mind:
- What is your inspiration for the actual scent of the product?
- What are you looking for in the scent?
- What are your likes/dislikes?
- All details concerning design of the actual product - including type, size, shape, design of bottle, jar, caps, wax, etc...
- All details concerning design of the box or whatever 'outer' packaging you'd like outside of the physical product.
Through every stage of product development, there is testing, sampling, and prototyping so that you can be sure that what you think you want and think you are getting is in fact, what you are getting. We are here to ensure that we hold your hand through the maze of each stage so that the final product fits your vision and is something that you absolutely love.
And then of course you need a robust go-to-market plan to be in line with your goals. Royal Grey can help you with that too. Because both the actual product, and the branding of the product must be in line with the marketing of that product -- they go hand in hand.
So if the entrepreneur inside of you has always wanted to create a line of scented goods, if you already have a line and brand and need enhanced support, or if you are a brand/company in an unrelated field and want to create scented goods to enhance your offering to your customers, you can contact us here. We'd love to hear from you and to start a conversation!