With a recent surge in my travels both domestically and internationally, I've been very aware (even more than usual) about the scents around me - both good and bad - that I encounter en route to my destinations. It's been planes, trains, and automobiles (and boats) for me to/in 8 different cities the past 2 months. And I must say, it's been really interesting to see if/how spaces have been scented... but it's been even more interesting to realize the opportunities that haven't been touched.
You hear it all the time; There's nothing more important than customer service. And it's so true. I don't know if it's because I've spent many years in the luxury service industries or if it's because I've traveled all over the world in many types of situations, but I pay great attention to customer service - both from the provider and receiver's perspectives.
Fragrance is a great tool with which to extend one's brand. Not only does fragrance enhance the environment and ambiance of a place of business (i.e. a hotel or retail location), but it also creates an instant trigger that a customer or guest can use to link a specific scent with certain (and hopefully pleasant) memories or experiences. All of these reasons together support the concept of 'Scent Branding.'
Last night, I was watching a Fiat commercial and had made a passing comment about how I liked Fiat's new model - the 500x. I like how it is completely on brand with the look and feel of Fiat, but it is a natural transition into the larger, more SUV - type automobile. My comment then sparked a conversation/discussion/debate about how brands have grown and why it's been successful (or not) for them.
In the business world today, I have experienced, read about, and heard about way too many companies that are not being run the right way. So you might be saying that there is no one 'right way' to run a company -- and this is true. However, running a company the smart way will always be the right way. The smart way will never fail you. And too many companies are not being smart.
Why? There are a few reasons for this...
For those of you who have been following the journey of Royal Grey from the very beginning, you'll notice some changes. Firstly, I recently both re-vamped and simplified my website - it's cleaner, easier to navigate, and more to the point. Secondly, I've shifted gears slightly.
Royal Grey's expertise remains in fragrance...